Optimizing images for search rankings can be confusing. Website owners frequently tell me, “I’m not interested in ranking in Google Images.”

But the benefits extend beyond Google Images.

How Images Help SEO

1. Images in organic search results. Google has blended organic search results with image search for years, and the trend is growing. According to Mozcast, 44% of SERPs contain images.

Images appear in search results when a query implies an interest in visuals, even for commercial-intent searches.

An image on a product page with structured data markup will show in both image search results and general search. Here’s a screenshot of general search results that contains an image carousel. The photos would likely entice a consumer looking to buy red shoes.

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